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The Rotary Club of Hendersonville, NC

Public Relations Committee Action Plan

Purpose:     This committee devises and implements plans (1) to give the public general information about Rotary, its history, objectives, scope and events; and (2) to secure appropriate publicity for the club.

Structure:        This committee includes a Chair & Vice-Chair, with the intent of the Vice-Chair assuming Chairmanship during Year Two.

Timing and Sequence :            The Chair should submit news items of interest to the local media in a timely manner, with the goal of having continuous coverage throughout the year.  Any necessary photographs should be acquired from Club Photographer & submitted with press releases.  Tentative scheduled releases should include, at minimum, the following:

            Educational Grants Awards

            Dictionary Project

            Fund-raising Events (Fourth of July, Auction, Pancake Breakfast)

            Election of Officers

            Group Study Exchange

            Miscellaneous check presentations throughout the year

 

Budget :           The club does not pay for news media coverage.  Any advertising space needed for special events is typically donated as an in-kind sponsorship from local media & should be coordinated by the appropriate event committee.

Reporting Requirements:       The chair should send a monthly report of activity to the area chairman for report to the board.

Unique Requirements/Action Steps (Please be thorough and specific):    

1.                   Obtain information from Club President or Committee Chairman, and photo if appropriate from Club Photographer, & send in news release format to all local media (radio, print & TV).

2.                   Use attached media list for current names, contacts & email addresses

3.                   Media List should be updated at least twice annually to check for changes in contact names or email addresses.

4.                   Clip copies of all media coverage & give to President for inclusion in club scrapbook.

5.                   Send monthly report of all activity (submissions & media coverage) to area chairman prior to monthly board meeting.

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